Whole Foods Market grocery and meat purchasing teams have been hard at work making our stores a Passover destination. We know that many of our customers are looking for kosher for Passover products that meet our strict quality standards for packaged foods that are free of artificial preservatives, colors, flavors, sweeteners and hydrogenated fats. We also know you are looking for kosher poultry that weren’t given antibiotics in their feed and were raised with plenty of room to roam around. Meeting all of these requirements can be quite a challenge, but we persevered and made it happen for you!
Did you know that many kosher suppliers still use artificial preservatives and other ingredients that we do not allow in our products? Our grocery buyers partnered with kosher food producers to help them reformulate their products and then our stores and customers provide a market for their natural products. In December, we blogged about our partnership with Streit’s, the only family owned and operated Matzo producer in the U.S, who have now removed the artificial additives and preservatives from many of their products. Our partnership with Streit’s is having a nice ripple effect on the kosher food industry as a whole. Andrew Lansman, head of kosher distributor A&L Foods, says: “Five years ago, kosher manufacturers didn’t even care about being all natural. Now, most are trying to reformulate their product line so they can be all natural. Many new items have been developed because of Whole Foods Market’s influence, including many whole grain and organic products.”
Aviv Organic Matzo
Certified organic, this traditional recipe is crafted with organic whole wheat flour and water. Exclusively available at Whole Foods Market.
Yehuda Organic and Whole Wheat Matzo
Yehuda Matzo is a favorite for Passover. With a great flavor and a crisp crunch it’s also good for matzo brei! Choose from Organic, Whole Wheat, Minis and egg. Exclusively available at Whole Foods Market.
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